Born with a cleft lip and palate, more than 20 surgeries, and years of explaining her smile before anyone asked. Four videos and a carousel that tell it the way she did, cut from your own footage.
Each one opens on a hook in the first second, builds to the mirror moment and lands the reveal on the music drop. Captions are word by word, in your brand pink.
18 s · Hype story: cleft lip, 20+ surgeries, the mirror, then the hand comes down.
19.5 s · Opens on her own voice, drops on "not anymore", before and after stacked.
42.7 s · Her journey in her words, slow-motion mirror build, reveal on the lift.
76 s · Dr. Mehta on why this case matters, the bite and function, and Mimi's thank-you.
Five 4:5 slides built as one continuous canvas, so the thread runs across every swipe. Slide 3 pairs two of your studio portraits shot under the same light.
All five slides side by side, as they read when swiped.
You asked for someone who brings ideas before the camera rolls. This is how each case would run.
A one-page shot list per patient: the hook line we want them to say, the before poses, the mirror reveal, and which treatment to explain (veneers, crowns or implants).
Same framing for before and after, a hand-cover transition, one quiet interview question per feeling, and a clean room-tone take so the audio cuts invisibly.
Story, TikTok, two reels and a carousel in your brand colours, with captions, licensed music and versions ready to post. Revisions included.